HOW PIZZA BOXES ARE USED TO FLOURISH THE PIZZERIA?

 83 percent of the total world’s population eats pizza once a month with a projected growth of 10.3 percent during the next five years. It is fair to say that pizzerias are thriving. Norway is the country that eats most pizzas per capita standing at 5kgs of pizzas annually. 

Pizza is loved by all. Pizza is for every occasion whether you are with your buddies watching a match, on a date, family night out, watching a movie, even at breakfast you can have a pizza, dinner, lunch everything, it is fair to say that it complements all occasions. 

The competition among the pizzerias is saturated and tough, various pizzerias are there with their own flavors and twists in recipes to entice the customers, the question you have to ask, whether it’s enough, or you have to do something more, yes of course! So how to elevate yourself from the saturated pizza market. It’s simple ads. Ads on tv’s yes but ads on custom pizza boxes: yes, please! 

The ad is printed on pizza boxes (or pizza toppers) and sent to the advertiser's choice of pizzerias. Advertising pizzerias sell to customers locally or send to their houses. The pizza box ads are delivered to customers' houses, resulting in an average of 45 minutes of brand awareness. The customer can sometimes leave the pizza in the refrigerator, resulting in additional exposure. Each Pizza Box Advertising area gives 2,000 pizza box commercials per month on average, with an estimated 1.8M views per month.  Following are the benefits:

BRAND RECALL:

Consumers are bombarded by digital advertisements that they see for a fraction of a second and scarcely notice. The attention span for digital advertisements is too short for them to be noticed. The pizza box advertisements have an unexpected impact, making them more noticeable. According to studies, this form of marketing will elicit an 80 percent recall rate.

When you use pizza boxes and/or pizza box toppers, the post is seen by an average of 2.5 people coming into touch with the box. They then waste an average of 10 minutes watching and engaging with your messages (and it doesn't count whether they put the package in the fridge overnight!) So, a 50,000-boxer/topper campaign would earn you an OUTSTANDING consumer engagement time of over 20,833 hours!

CHEAP:

The budget used to mount a single billboard on a busy highway for one month may well be redirected to the distribution of 60,000 pizza boxes. This is enough to cover half of the households in a small town in the United States. The pizza boxes are made from corrugated or custom cardboard boxes, so they are cheap and easily manufactured as well. 

Excellent return rate:

The estimated return on investment (ROI) is 2.5X. This means that with every dollar spent in a pizza promotional campaign, the brand earned at least an extra 2.5 dollars in revenue.

Targeting Demographics:

Another benefit is the ability to segment the crowd and specifically target a certain demographic profile by choosing pizza restaurants in particular zip codes. It is perfect for emerging companies as well as existing ones that are expanding into new markets. The commercial will be shown in the neighborhood by pizza restaurants to increase awareness of the new site. Additionally, companies may use discounts to increase revenue and monitor the return on investment (ROI) on promotional spend. After all that use the pizza boxes to market the brand more.

Pizza Box Advertising is a more powerful tactic because it instills a sense of surprise in the minds of those who receive the pizza boxes. This factor of surprise re-captures the interest of the user by generating a mental stimulus. The ad message becomes more unforgettable as a result of this impact. On average, three people per household can see the top of a pizza box. They will eat their food while looking at your promotional post, making it difficult for them to avoid it.

Cost Comparison:

The price of Pizza Box Advertising is determined by the overall number of units to be made, the complexity of the creative/design, the delivery area, and shipping costs. By choosing the best company, the unit cost of a pizza box could range between $0.80 and $1.50.